HBCUs and the Hip Hop Philanthropist

HBCUs and the Hip Hop Philanthropist

This morning I learned that hip hop icon Dr. Dre and co-founder of Interscope Records Jimmy Iovine, both co-founders of Beats by Dre, donated $70 million to the University of Southern California (USC) to create the Jimmy Iovine and Andre…







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Chris Lighty — Pushing Hip Hop Forward

Chris Lighty — Pushing Hip Hop Forward

LL Cool J’s 1997 GAP commercial and 50 Cent’s 2004 GlacĂ©au VitaminWater deal are two seminal endorsement deals in hip hop history. Both were negotiated Chris Lighty. Lighty was integral in mainstream companies embracing hip hop in their product marketing,…







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Valentine’s Throwback: Hip-Hop Love Songs

This post was all the rave Valentine’s 2011 on 66Raw.com. I hope you guys enjoy it as well.   On the surface, rap music and love songs seem to be polar opposites. Seriously, I think T-Pain was the ONLY one…







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